An old-timey holiday campaign for See’s Candies, the beloved California classic :)
“Sharing is Caring” :15
“Family Tradition” :15
“Ode to Lolly” :15
“Stocking Stuffer” :15
We also photographed the candies in a series of festive geometric arrangements for OOH. Shot by Laurie Frankel and her team at the See’s studio in San Francisco.
In post, we compiled the photographs into stop motion videos for social content and static layouts for OOH.
And if you’re into this kind of stuff, below I’ve included some of the rationale behind the campaign’s art direction choices:
Made at 72andSunny LA
Sr. AD: Colleen Horne
Sr. CW: Amanda Burger
CD: Tim Bateman, Maddie McDowell
Producers: Jackie Omanoff (film), Natalie Waritz (photography), Anna Willman (photography)
Film:
Director: Dean Alexander
Choreographer: Mesha Kussman
Editor: Taylor Walsh
Music: We Are Walker
Colorist: Arianna Shining Star
VFX: Bacon
Photography:
Photographer: Laurie Frankel
Stop Motion Animation: Alfonso Estrada via Mighty Oak
Design support: Stephanie Morgan
Retouching: Wet Noodles