In this brand campaign, we repositioned Grubhub as the delivery service that serves restaurants.

Because without restaurants, we wouldn’t be Grubhub. We’d just be…hub.

We filmed in 5 restaurants with their staffs in and around New York City.

We used the OOH placements to encourage people to dine out. (New York, Los Angeles, Chicago, Oakland, Minneapolis, and Philadelphia). The receipt graphic was inspired by my lunch receipt from the film shoot. It’s the perfect visual device to connect restaurants and delivery customers.

Some bits and bobs for social:

I love the way “GRUBHUB” looks when printed in red ink on receipt paper - so I thought…hmmm, that’s an elegant way to feature branding without using a vector logo!

Here’s a peep at the notes I took to brief the retoucher:

AWARDS:

Graphis Advertising Annual | 2022 | Gold

The One Show | 2022 | Shortlist

Made remotely at 72andSunny LA, NY, AMS

Sr. AD: Colleen Horne, Wendy Richardson

Sr. CW: Amanda Burger, Sarah Hardcastle

CD: Ida Gronblom, Kasia Canning

ECD: Carlo Cavallone

Film Producer: Lourdes Vasquez

Print Producer: Dee Davis

Director: Henry-Alex Rubin

DP: David Devlin