When MLS players score goals, fans get super excited. Because they score discounts on Dooooordaaaaaash!!!

For this social activation, we partnered with the Los Angeles Football Club to unlock custom DoorDash discounts, based on scoring players’ jersey numbers.

We couldn’t include the highest scoring player in the promo, because his number is 99 and we would quickly run out of money. So we needed to find a creative way to include him….

When a player scored, we unlocked their discount code in real-time on social.

Fieldboards on the pitch informed fans about the promotion.

LAFC is in the playoffs, so results are still pending …

Made at GUT Los Angeles

ACD (art): Colleen Horne

ACD (copy): Caleb Nyberg, Caio Leska

CCOs: Ariel Abramovici, Bruno Acanfora

Account: Teddy Notari, Rachel Castro

Producers: Amber Pena, Jack Cutler

Director: Santi Dolce / Primo Content

Editor: Alejo Santos // santoscut