We turned the moment an MLS player scores a goal into the moment a discount is released on DoorDash.

For this social activation, we partnered with the Los Angeles Football Club to unlock custom DoorDash discounts based on scoring players’ jersey numbers.

(Except #99 - he scores too much so we couldn’t afford him)

We couldn’t include the highest scoring player in the promo, because he is #99 and we couldn’t afford a 99% discount. So we needed to find a creative way to include him….

When a player scored, we unlocked their discount code in real-time on social.

Fieldboards on the pitch informed fans about the promotion.

Results pending …

Made at GUT Los Angeles

ACD (art): Colleen Horne

ACD (copy): Caleb Nyberg, Caio Leska

CCOs: Ariel Abramovici, Bruno Acanfora

Account: Teddy Notari, Rachel Castro

Producers: Amber Pena, Jack Cutler

Director: Santi Dolce / Primo Content

Editor: Alejo Santos // santoscut